Business & Markets · Internet users · Madagascar
Madagascar’s internet users rose to 18.7% of population in 2024.
18.7% of population
2024
Up 0.44 pp from 2023.
Updated 8 Oct 2026
In plain words
18.7% of population
What it is. This measure counts individuals who use the internet and divides them by the total population. Because it counts people, one person with several devices or SIM cards appears once. It leaves out speed, cost, reliability and how often people go online, so two countries with the same share can offer very different experiences.
Higher is better. A higher share is better because more people can reach information, services, jobs and markets online. Madagascar's latest figure is 18.7% of population in 2024, up from 18.2% of population a year earlier, a rise of 0.44 percentage points. Since 2015 the share has climbed from a low of 4.2% of population in 2015, and the 2024 figure is the highest in that span.
Why it matters. At 18.7% of population, most Madagascans are still offline, which limits how many households can use online banking, learn remotely or search for work on the internet. Firms selling online reach only a minority of customers, and government services delivered through websites or apps reach the same limited group. A rise of 0.44 percentage points in a year is a modest step from the 2015 starting point, and the next annual reading will show whether the pace holds.
| Period | Internet users · Madagascar |
|---|---|
| 2015 | 4.2% of population |
| 2016 | 4.7% of population |
| 2017 | 6.4% of population |
| 2018 | 7.7% of population |
| 2019 | 9.4% of population |
| 2020 | 11.4% of population |
| 2021 | 13.7% of population |
| 2022 | 17.8% of population |
| 2023 | 18.2% of population |
| 2024 | 18.7% of population |
Source: World Bank, World Development Indicators (CC BY 4.0) · Licence: CC BY 4.0
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Strata-AF™ Data, Internet users, Madagascar, 2024; source World Bank, World Development Indicators (CC BY 4.0), retrieved 8 Oct 2026; https://data.strata-af.com/business/internet-users/madagascar
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Methodology
Individuals using the internet as a share of the population. Unit: % of population.
Source: World Bank, World Development Indicators (series IT.NET.USER.ZS), retrieved through the World Bank API and published under CC BY 4.0. Updated annually; the World Bank's own source notes apply.